It was very clear at my feedback meeting that the production of two logos had taken place as my original logo was put aside for the use of my posters while the design of a new ‘I support logo’ emerged for T-shirts, mugs, and other promotional material.

The challenge now was to ensure that there was only one logo that could be used for everything. The key element in my logo was the eye which represented the invisible side of my campaign and the raising awareness by trying to get people to look with more understanding and with less judgement.




ID Logo v0.3Print










On evaluating this second design perhaps it was a bit too playful for the campaign and was not as well constructed and simple as the original design.